Destination images of non-visitors
نویسندگان
چکیده
منابع مشابه
Analyzing Destination Images: A Perceptual Charting Approach
Heterogeneity of perceptions is a neglected issue in market segmentation studies. Only recently parametric approaches toward modeling segmented perception-preference structures such as combined MDS and Latent Class procedures have been introduced. A completely different nonparametric method is based on topologysensitive vector quantization (VQ) for consumers-by-brands-by-attributes data. It map...
متن کاملUnderstanding and Measuring Tourist Destination Images
A destination image is `the expression of all objective knowledge, impressions, prejudice, imaginations, and emotional thoughts an individual or group might have of a particular place' (Lawson and Baud Bovy, 1977). Destination images in ̄uence a tourist's travel decision-making, cognition and behaviour at a destination as well as satisfaction levels and recollection of the experience. This paper...
متن کاملVisitor and non-visitor destination images: The influence of political instability in South-Eastern Europe
Introduction Among the former communist countries of Central and Eastern Europe (CEE) Yugoslavia was one of the ‘success stories’ with respect to tourism. (The term Yugoslavia used throughout this paper refers to the Socialist Federal Republic of Yugoslavia before its break-up into five/six states from 1991 onwards). There was significant growth in incoming international tourist numbers and exp...
متن کاملMalaysia Travel Destination Images Search Engine Using Geometric Moment Invariants
Content-based image retrieval (CBIR) is an alternative way to achieve effective image retrieval results that fulfill the user’s requirement when he/she search for image information from the Web. In this paper, we present a Malaysia’s travel destination images retrieval prototype application using moment geometry. In this prototype the effectiveness and the accuracy of the image retrieval proces...
متن کاملSegmenting visitors of cultural events by motivation: A sequential non-linear clustering analysis of Italian Christmas Market visitors
Considering the importance of market segmentation as a marketing tool to determine promotional policies, this paper aims, through an empirical application, to determine the optimal way to choose both the best cluster algorithm and the best cluster partition. For this purpose, an empirical study was conducted interviewing tourists who visited three different Christmas Markets in Northern Italy. ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Annals of Tourism Research
سال: 2014
ISSN: 0160-7383
DOI: 10.1016/j.annals.2014.09.008